Nuella is a sophisticated, contemporary handbag brand from Brazil. Their goal is to deliver timeless accessories and represent uniqueness to the modern women. Each piece is the result of a variety of cultural influences brought together by Leticia Vicini, a multi-talented fashion designer with a MBA in Marketing and a degree from the Fashion Institute of Technology, in New York. To launch their Summer collection I created a web marketing strategy that included a one page website to display their products, five visual statements for social media, a newsletter and a digital catalog in PDF.
